Company Branding

Brand Strategy

 

Building an brands thats powerful with insights and stories, that let your site stand out

Building a brand identity has always required strategic clarity. But today, great branding requires an unwavering focus on fostering authentic connections – making humans your north star as you navigate changing touchpoints, platforms, and trends.

Our branding practice brings together a cross-disciplinary team of experts in strategy, design, and copywriting, with the agility, acuity, and human focus to give you a strong start to building a great brand. 

Our Brand Strategy Framework

The basics of effective brand development are timeless, but we believe the digital age demands we do a few things differently.

Today, an unwavering focus on your audience is more important than it’s ever been – as is agility and speed to market (your customers want to connect now, not two years from now). We approach branding in the digital age with four core principles, which we call the four Cs:

  • Be true to your Core. It doesn’t matter how clever or slick the packaging is – if a brand is not true to your business, customers will see right through it.
  • Connect with your Customers. When your customers are empowered, you need a brand they actively want to interact with.
  • Distinguish yourself from your Competition. It’s critical to identify competitive, visual, and emotional whitespace where your brand can win.
  • Relate to the wider social Context. Brands that truly understand social trends don’t just avoid #fails – they’re bold and engaging and stand for something.

Logos Design + Visual Identity

 

The most recognizable company logos—and brand identities generally—can evoke a chain of associations and emotions in only a moment. But creating these instant brand associations involves a lot of work for a lot of people.

Think of a favorite brand, and it’s a safe bet that every color, every typeface, every shape, and every line of the branding has been sweated over by both branding agency and client.

Brands do this because they know impressions count—whether you’re a multi-billion dollar colossus or scrappy startup. They understandthat brands win by presenting as relevant, trusted, and memorable (and then following through on that presentation).

our design heritage, especially in logo design, runs deep. We’re strategists, creators, experimenters, and collaborators. When you work with us, we paint the big strategic picture of how to reach your target audience with exceptional branding, and then pursue the details with a down-to-the-pixel obsession.